Visual Trademark Intelligence

Packaging Comparison Powered by Vision AI

LexAura uses advanced image recognition to analyze packaging elements, identify visual conflicts, and generate comprehensive investigation reports.

Visual Analysis Capabilities

AI-powered tools designed for trademark professionals who need deep visual comparison and common law investigation.

Image-to-Image Comparison

Upload two images for direct visual comparison. Our AI analyzes shape, color, composition, and design elements to assess similarity.

Common Law Search

Automatically generate search queries across multiple dimensions: brand identity, generic terms, and off-brand variants.

Similarity Scoring

Get clear risk levels (High, Medium, Low) with detailed rationale explaining potential conflicts and safe zones.

OCR Text Extraction

Automatically extract and analyze text from packaging images for word mark comparison and phonetic analysis.

Parameter Analysis

Break down visual elements into ranked parameters for systematic comparison: shapes, colors, typography, and layout.

Investigation Reports

Generate professional Word documents with images, analysis, citations, and risk assessments ready for client delivery.

Investigation Workflow

A streamlined process from image upload to comprehensive report generation.

1

Upload

Upload your mark or select from your database. AI extracts text and generates visual description.

2

Configure

Review extracted text, edit description, and customize search bucket queries for your investigation.

3

Search

Execute common law search across brand identity, generic, and off-brand categories simultaneously.

4

Report

Review flagged results, add findings to report, and export professional investigation document.

Vision AI That Understands Context

LexAura doesn't just compare pixels. It analyzes design intent, identifies visual elements, and considers industry context when assessing likelihood of confusion.

  • Shape and silhouette comparison with grayscale normalization
  • Color palette extraction and dominance analysis
  • Typography style matching and font classification
  • Layout and composition structural comparison
  • NICE class coordination for goods/services overlap
  • Dual-perspective rationale (arguments for and against)
Query Mark
VS
Target Mark
Visual Similarity Score
72%

Built for IP Professionals

LexAura addresses the specific challenges of visual trademark analysis and common law investigation.

Trade Dress Investigation

Analyze packaging designs, product configurations, and overall commercial impression for trade dress infringement cases.

Common Law Clearance

Conduct comprehensive web searches to identify unregistered marks and potential conflicts before filing.

Counterfeit Detection

Identify knockoffs and potential counterfeits by comparing against known authentic brand assets.

Portfolio Analysis

Batch process trademark databases to identify potential conflicts across an entire portfolio or competitor set.

Professional Output Formats

Export your findings in formats ready for client delivery or further analysis.

Word Document

Professional investigation reports with images, tables, and formatted analysis sections.

Structured Data

JSON exports with full analysis metadata for integration with case management systems.

Interactive Dashboard

Visual database with sortable results, inline editing, and comparison side-by-side views.

Ready to Enhance Your Visual Analysis?

See how LexAura can streamline your packaging comparison and common law investigation workflow.

Schedule a Demo